Digital portfolio
case studies.
The processes and strategies I use to boost your sales.
Copywriting
“Having previously done all of our copywriting in-house, the thought of hiring it out came with some hesitation. Right from the start, Gabe eased those nerves, offering small samplings of the project along the way to ensure we were satisfied. Gabe’s friendly and easygoing demeanour made collaboration a breeze. He adopted our brand’s voice and seamlessly wrote as if he were part of our team!”
Landing Page Copy
Adopted their brand’s unique tone and created a new landing page that is consistent with their messaging and true to their goals.
Roelands x Plantables Copywriting Case Study
The company was launching a new line of plant seedlings into home garden centres and needed new plant I.D. tags.
Working with Gabe was a breeze. He understood our mission and adopted our brand’s tone in every piece of work he completed for us. His communication was clear and thorough and I would absolutely would recommend Gabe to anyone.
Email Newsletter Copy
Ongoing newsletter for an organic farm. The purpose is to boost their online store sales and encourage CSA sign-ups.
Website Copy
Their new website needed 5 pages of copy that encouraged readers to call or email this company to book a move.
“Gabe and I collaborated on a music festival website and all the marketing materials for the ticket sales campaign. He is extremely easy to work with and meets every deadline. Would highly recommend!”
Website Copy
Their new website needed 5 pages of copy that emphasized their commitment to fresh ingredients and nourishing meals.
Email Newsletter Copy
Ongoing newsletter for a grass-roots music festival. The purpose is to nurture a relationship with past attendees, grow the list, and increase ticket sales.
Website Design
It was an absolute pleasure working with Gabe. It was refreshing and exciting to work with someone who not only had the skills to deliver a stunning landing page but was also sincerely interested in the project’s mission and goals. Gabe’s professionalism, insightful suggestions, and responsive communication made everything run smoothly. The final product exceeded our expectations. Gabe is a skilled and reliable partner, and we look forward to collaborating on future projects.
WordPress Landing Page Build
The Herring Conservation & Restoration Society is on a mission to Save the Herring!
New WordPress Site Build
Toronto moving company needed a website to increase visibility, compete with local competition and add a degree of legitimacy.
WordPress Site Rebuild
Hired by a restaurant, hailed as a local favourite, to rebuild their outdated website that was hindering their sales.
New WordPress Site Build
Independent film company hired me to build a website for them to showcase their films while applying to film festivals.
WordPress Site Build
Hired to build a website for a small grass-roots music festival in southwestern Ontario.
SEO Content Strategy
Gabe is an absolute pleasure to work with.
He worked with us as a content writer, specifically for our cannabis clients. He was responsible for writing about cannabis in a way that was scientifically accurate, legally compliant, SEO-friendly, and adhered to each client’s brand voice. Not an easy feat but with Gabe’s dedication, he worked with our team so well to make it happen. The best part about working with Gabe is his communication and attitude. He handles feedback well, carries himself with positivity and grace in every situation, and has a wonderful sense of humour!
I recommend working with Gabe … and I will be working with him again.
Homepage SEO Copywriting Rewrite
By combining copywriting & SEO strategies, our team improved this company’s Google search results for specific keywords in their region.
Let’s chat about levelling up your digital marketing efforts.
