Common Ground Farm Email Marketing

Primary: To increase CSA membership signups (vegetable box program).

Secondary: Increase online store purchases and brand awareness.

I’m targeting the 800 people who signed up for the company’s email newsletter but are not part of the vegetable box program. I’ll create sales by capitalizing on these customers. They’re already familiar with the company and interested in supporting it.

CSA signups that resulted directly from the email newsletters. I am converting people who casually shop on their online store into committed weekly customers.