Copywriting Project for Plantables

Primary Goal: To create educational plant tags that match the fun and quirky tone of their existing ones.

Secondary Goal: To separate their plants from their competitor’s that share shelf space in garden centres.  

The client approached me because I have plant knowledge from years of farming, and my educational and amusing writing style fit their requirements.  

After reviewing their existing plant tags and understanding what the goals of the new tags were, I matched their brand tone and style with ease.

Here’s what the manager had to say about my work:

“Having previously done all of our copywriting in-house, the thought of hiring it out came with some hesitation. Right from the start, Gabe eased those nerves, offering small samplings of the project along the way to ensure we were satisfied. Gabe’s friendly and easygoing demeanour made collaboration a breeze. He adopted our brand’s voice and seamlessly wrote as if he were part of our team!”

– Michelle Van Lieshout, Plantables Manager