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WordPress Landing Page Build: Save The Herring

Client

  • Herring Conservation & Restoration Society
  • HCRS

Services

  • Landing page design
  • WordPress landing page
  • SEO

Deliverables

  • One landing page
  • WordPress design
  • Basic SEO

Other

  • Spread awareness for this organization’s mission and goals
  • Fundraise
  • Sign up members

Timeline

  • 1 week
  • Quick turnaround

Goal

Primary Goal: Encourage people to help save the herring by donating to the organization.

Secondary Goal: Sign up members and share the organization’s mission and goals.

Approach

The organization owns the rights to the striking photographs of herring (a keystone species) and other sea mammals and life you see on the landing page. I wanted the photos to represent the significance of this organization.

Results

A stunning landing page, delivered in under one week, with lots of opportunities to donate and sign up to become a member.

Image: A herring ball swimming through kelp in the ocean with sunlight beaming through the water.
Image: OUR MISSION<br /> Dedicated to preserving herring populations and their vital role in the marine ecosystem, the Herring Conservation and Restoration Society strives to foster open, respectful, and timely conversations about herring conservation and restoration.
Image: About Our Society - The Herring Conservation and Restoration Society is a new non-profit dedicated to conserving and restoring local resident herring populations in British Columbia.
-Present a community response each year during the herring harvest consultation period.<br /> - Push Fisheries and Oceans Canada to produce a herring restoration plan.<br /> Have community-based, non-industry representatives at the herring harvest planning table.<br /> - Support Fisheries and Oceans Canada’s planned transition away from fish farms in British Columbia.
Image: Donate Today!<br /> Help Save the Herring<br /> The Herring Conservation and Restoration Society is a grassroots organization solely dedicated to protecting Pacific herring and ensuring their abundance for future generations. We believe that through local conservation and restoration efforts, we can make a significant impact on herring populations.
Image: Your donation will directly support our ongoing efforts to conserve and restore herring populations in British Columbia. With your help, we can bring back these important fish to the abundant levels enjoyed by our ancestors before contact.</p> <p>Let’s work together to make a positive change for our oceans and coastal communities. Your contribution, no matter how big or small, will make a difference.</p> <p>Thank you for your support.
Image: "Make an Impact" over a photo of a pod of sea lions in the clear blue ocean.
Donate Today! Help save the herring.
The Herring Conservation and Restoration Society is a grassroots organization solely dedicated to protecting Pacific herring and ensuring their abundance for future generations. We believe that through local conservation and restoration efforts, we can make a significant impact on herring populations.</p> <p>Your donation will directly support our ongoing efforts to conserve and restore herring populations in British Columbia. With your help, we can bring back these important fish to the abundant levels enjoyed by our ancestors before contact.</p> <p>Let’s work together to make a positive change for our oceans and coastal communities. Your contribution, no matter how big or small, will make a difference.</p> <p>Thank you for your support.
Text: Coming soon, The Herring Journal</p> <p>Image: Orca whale breaching the ocean.
Welcome to the Herring Journal<br /> This digital Herring Journal will feature the work of herring protectors along the BC coast, along with their successes, knowledge, and recommendations for future action. Our mandate is to provide opportunities for open, respectful, and timely conversation about herring conservation and restoration. We see it as a practical and educational resource, serving communities who love and rely on the herring. We want this newsletter to become a trusted place for finding:
the latest research from herring researchers and knowledge keepers,<br /> activities of coastal groups who work on herring conservation and restoration,<br /> seasonal updates on herring fisheries and fish farm policy,<br /> guidance and tips for bringing forward comments and concerns to herring managers and decision-makers at Fisheries and Oceans Canada.
Our Team<br /> We are happy to introduce you to the Board of the Herring Conservation and Restoration Society!
JIM SHORTREED President I learned to rake herring from my uncle in Pender Harbour and I quickly learned Chinook are fat and plentiful under herring. I believe more herring feed more Chinook feed more whales. The only known way to restore herring is to conserve them so let’s Pause the Fisheries until stocks recover.
GRANT SCOTT<br /> Vice President<br /> Grant Scott started commercial fishing in 1971 on a small family salmon troller, the Wandelaine, with his wife Carol and has witnessed the dramatic reduction in the amount of most species of fish on our coast especially herring and salmon. Since moving to Hornby Island he has been active with Conservancy Hornby Island in educating the public as to the importance of herring as a forage fish for all aquatic species and lobbied for the closure of the commercial herring roe fishery to allow stocks to rebuild. He has many times said it is unbelievable how our Department of Fisheries and Oceans has allowed and even encouraged overfishing. We all need to work together to conserve and restore this valuable species.
BRIONY PENN<br /> Director<br /> Briony Penn is a fifth-generation islander who witnessed the extirpation of resident herring spawns from overfishing in her home harbour of Fulford in the 80s. Through her work as a naturalist on the coast, an educator in both university and community classrooms and an author and illustrator of award-winning books on the coast and its custodians, she has spoken out against the commercial herring fishery and fish farms for over 30 years. “The only way to stop the silent spring of the coast is to restore herring populations back to the levels that existed prior to colonization.”
MATTHEW VAN OOSTDAM<br /> Director<br /> Matthew Van Oostdam is a settler and school teacher at St’a7mes School in Squamish, BC. The majority of his time is spent on the land with youth harvesting salmon and learning from community members. When he is not doing this or riding bikes up the mountains with the menmen tl’a Sḵwx̱wú7mesh mountain bike team he runs the Atl’ka7tsem Searching for Slhawt’ Program. With guidance from Skwxwu7mesh elders and the squamish community, Matthew and his friends document the spatial and temporal distribution of herring spawn throughout the northern Howe Sound region. In conjunction with this work, Matthew shares his herring discoveries and other ocean sightings with his students through puppet shows and letters delivered by Harriet the Herring.
DON PETERSON<br /> Director<br /> As a lifelong recreational fisherman my interest in herring goes back to my childhood in the Comox Valley and Hornby Island. Herring were abundant at that time and supported an incredible salmon fishery as well a huge diversity of other life in local waters. My time in nature as a child cemented a life long interest recreational fishing and in fish, wildlife and habitat conservation .</p> <p>I started working for the province of BC as a university student which led to a 40 year career working in fish conservation and fisheries management at the technical, managerial and executive levels. In retirement I have served on several boards including the Hornby Island Coop and Conservancy Hornby Island. My interests include nature photography, recreational fishing, gardening, cycling and motorcycling. I have been married to Deborah for 48 years and we enjoy spending time with our four children and our grandchildren.
VANESSA MINKE-MARTIN<br /> Director<br /> Vanessa Minke-Martin grew up in southern Ontario and is now a settler on Lekwungen and W̱SÁNEĆ territory. A former fish biologist with a master of science from the University of British Columbia, she has advocated for herring conservation in the Salish Sea for more than five years. Vanessa is an editor at Hakai Magazine, where she was shortlisted as a Best Emerging Writer by Canada’s National Magazine Awards in 2023.
<br /> HARRIET THE HERRING<br /> Honorary Board Member<br /> Harriet is a Herring. She is a magnificent fish with big eyelashes who travels throughout the Salish Sea with her Aunty Sata7. If you are lucky, she sends you letters using her shellphone and shares with you the teachings from her herring school. She writes letters to the kids at St’a7mes school and lets them know when the sea lions are in town, who are feeding on the herring and asks them to celebrate the return of the herring with a great feast and gathering to place hemlock and cedar boughs in the water.
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