How to Create Valuable Website Content

Website content attracts people to your site, and valuable information keeps them there. Search engines and people trust businesses that regularly provide accurate content and information. The more you give, the more you gain.

This blog post will help you understand website content and explore tips for creating valuable content to increase your website’s traffic and performance.

What is Website Content?

Website content refers to everything on your website. It includes all words, images, links, videos, and products. 

It’s content all the way down (philosophical turtle reference).

So, what does your content say about you? It’s an important question, and I ponder it often. What I’ve come to realize is that your website is a salesperson. There are no more uninformed consumers today; we can find the answers to all our questions online.

The real question is: does my website answer people’s questions about my service or product? In other words, are people coming to your website for answers to their problems?

How Can Website Content Help My Business?

The best marketing strategy you can employ is to provide consumers with answers. You can do that today by publishing a blog post. The more you can guide and help readers with a purchasing decision, the more they will trust you.

Marcus Sheridan drives this point home in his book “They Ask You Answer.” In it, Marcus highlights The Big 5—the most common searches on the Internet.

• Pricing and Costs: If your response to how much it costs is “it depends,” lay it out for people. Tell them how much they can expect to pay. Discussing price isn’t about affordability; it’s about trust.  

• Problems: People worry more about what might go wrong than what will go right when buying things. Talk about the problems with your product or service, and tell readers upfront that you may not be the right choice for them. Address the elephant in the room and build trust even further.

• Versus and Comparisons: Consumers are already comparing your product or service against other providers, so help them with their research. Use content to connect with your readers and make them think, “This person truly does have my best interest at heart.”

• Reviews: People base a lot of their buying decisions on reviews. 

• Best in Class: Marcus’ pool company famously created an awards category for “best-in-class” pool companies in his area. The key is that he didn’t include his own company. I highly recommend reading his book to learn from his insights. 

The bottom line is to put customers first and help them make purchasing decisions. This will make them more likely to purchase from you.

How Do You Make Informative, Engaging, and Relevant Content to Your Target Audience?

You create great content that attracts readers to your website through repetition.

Creating content can happen overnight. But creating great content can’t. Greatness requires repetition—no matter what you’re trying to achieve. The more you do something, the better you will become. 

Two years of running my business have taught me that creating informative, engaging, and relevant content for your target audience comes with practice. When you write, record, and post a lot, your focus sharpens, and your goal becomes clearer. The best thing about content or an organic content strategy is that it’s always the right time to start, and it’s never too late.

What Should You Consider When Creating Your Website Content?

You must try everything in the beginning (it’s all I can speak to because I’m still there). And a good starting point is to mimic people whose content you enjoy. I have copied people’s content and apologized to them for doing it. Do you know their response?

“Don’t sweat it. We all have to start somewhere.”

When developing your website content, the most important decision you will make is where to spend your time. Is your target audience on Instagram, TikTok, or LinkedIn, or are they on search engines looking for solutions to their problems?

Save yourself time by finding where your target audience hangs out. 

4 Tips to Make Website Content

You know what you have to do but don’t know where to start. Sound familiar? Try these four tips to help get the creative juices flowing. 

• Use a mixed approach: Keep things interesting by switching your style up. Educate in some posts, entertain in others, and use hard call-to-actions in some. Don’t overuse the same approach, mix it up.

• Conduct keyword research: Keyword research will help you become strategic about your content. Here’s a list of free tools you can use for keyword ideation:

1. 1. Keyword Generator
   2. Answer The Public 
   3. ChatGPT
   4. Ahrefs Webmaster Tools 
   5. Google Keyword Planner
   6. Google Search Console
   7. Google Trends.

• Create a content plan: Outline your topics, formats (educational entertaining, etc.), and publishing schedule so that you can stay organized and have a steady stream of content.

• Use a conversational tone: Be yourself because people want to hear from you, not some computer-generated response. And speak like you would if you were explaining something to a friend.

By considering these factors, you can develop website content tailored to your target audience, meet your goals, and effectively communicate your message.

What are Examples of Website Content?

To give you a better understanding of what effective website content looks like, here are some examples:

• Blog articles: Well-written and informative articles that provide valuable insights or solutions to the target audience’s problems.

• Product descriptions: Compelling and persuasive descriptions that highlight the features and benefits of a product or service.

• Testimonials and reviews: Authentic and positive testimonials or reviews from satisfied customers showcasing the credibility and quality of your offerings.

• Infographics: Visual representations of complex information or data, making it easier for the audience to understand and remember.

• Video tutorials: Engaging and informative videos that demonstrate how to use a product or perform a specific task.

Use a mix of formats to create compelling website content that resonates with your visitors.

3 Ways to Measure the Performance of Your Website Content

Measuring what your content does for your website is the only way to know if it’s working. Here are some ways to measure the performance of your website content:

• Website analytics: Utilize website analytics tools such as Google Analytics and Google Search Console to track key metrics like page traffic, bounce rate, time on page, and conversion rate. These metrics can provide valuable insights into how your content is performing and how visitors engage with it.

• Social media analytics: If you promote your content on social media platforms, use their analytics tools to track metrics like engagement, shares, and click-through rates. This will help you understand how your content resonates with your social media audience.

• User feedback: Encourage visitors to provide feedback on your content through comments, surveys, or user testing. This feedback can provide valuable insights into how your content is perceived and how it can be improved.

By regularly measuring the performance of your website content, you’ll know what’s working and what isn’t. Focus on what works and double down on it. 

Your Website Content Roadmap

You won’t achieve greatness overnight, but the best thing you can do right now is hit publish. For the first three months, focus on The Big 5 and produce two or three pieces of content per week. 

In two to five months, search engines like Google will begin to acknowledge your existence. After three to six months of posting regularly, your website traffic will increase, and you can provide your readers with content like e-books, guides, demos, etc. Until then, focus on The Big 5 and post consistently.

Let me know how it goes, and if you’d like an accountability partner, contact me. Keep publishing website content and good luck!