Email Marketing

Primary: To sell more tickets

Secondary: To grow the email list and to nurture and build relationships with past and future attendees.

To build the list, I use the following tactics:

• Collecting emails used to buy tickets
• Conducting surveys during the event and the next business day following the event
• Offering the chance to win free tickets to the event in exchange for contact information
• Creating signup forms for the website
• Offering incentives for current subscribers if they refer people

Providing value to subscribers is what I focus on the most.

An engaged subscriber list with above-average open rates and click-through rates. Year-after-year event sales are steadily increasing.