Landing Page Build + Copywriting

Below is a preview of a landing page I built for a chain of refilleries in Ontario. This project included both the creation of a new landing page and the copy for the page. 

The Keep Refillery

Primary Goal: Give readers, potential investors, and partners an opportunity to get to know the CEO and her mission on a deeper level. 

Secondary Goal: Match the brand’s vocabulary and tone. Being in an industry that faces a lot of resistance, the choice of wording was crucial.

First came the research. I watched interviews with the CEO and conducted my own with her. And I fervently took notes of the language she used to describe her company.

Next came the design – by matching the colour palette and fonts used on their other pages, I created a page consistent with the others.

A landing page that reflects the voice and values of the client and is consistent with their other pages.